There is a high need for healthcare workers. National labor data indicate overall employment in healthcare occupations is projected to grow 13% by 2031, which is considered “rapid growth.” This represents a much faster growth rate than the average for all occupations. This growth is expected to result in about 2 million new jobs over the decade. These projections do not include the ongoing need to replace workers who leave their occupations permanently. These two factors combined are projected to result in about 1.9 million openings each year, on average.2
Local and regional need aligns with the national data. The healthcare industry is the 3rd largest employer in Horry County with 14,952 jobs within the county limits. It ranks only behind the industries of accommodation/food services, and retail trade. As well, it ranks 4th for projected new hires by industry. Labor market projections for 2018-2028 in Horry County estimate a 15.3% increase in employment for the healthcare industry, exceeding the 11.8% increase for all industries.3
Population growth in Horry County also support the increasing need for educational programs like this. Census data show the population of Horry County in 2021 was 365,579, up 35.3% from the 270,295 who lived here in 2010. For comparison, the US population grew 7.3% and South Carolina's population grew 12% during that period. Horry County is now the 4th most-populated county in South Carolina, behind Greenville, Richland, and Charleston counties, according to the data. Horry County edges out Spartanburg County by about 25,000 people. Age demographics in Horry County also indicate a growing need for healthcare related workers. Aging baby boomers are relocating to Horry County, many as “senior citizens.” The fastest growing age demographic was the 65 and older group, with its population growing at a rate of 104.8% between 2010 and 2021. The second highest growth rate was the 50-64 age demographic.4
Horry-Georgetown Technical College (HGTC) provides a wide variety of excellent allied health programs to help train the healthcare workforce. Many of those students need pathways to a bachelor’s degree in related areas so they can further advance their careers. This program offers another alternative for local students to obtain a bachelor’s degree in their field of interest, complementing our existing online completion program in Health Administration. This new program is cognizant of the rapid growth in a variety of healthcare fields that require a bachelor’s degree, such as “Medical and Health Service Managers,” which projects a staggering job growth of 28% from 2021-20231.5 The proposed program should be attractive to students within both CCU and HGTC, and is “nimble” enough to connect with HGTC’s allied health programs.
There are several indicators that this program will be in demand at Coastal Carolina University.
First, the Needs Assessment Survey conducted by Institutional Research in Fall, 2022 indicated that 314 current Coastal students would be highly likely (n = 222) or likely (n = 92) to enroll in the Health Sciences Major if it were available. The specializations of most interest reported by respondents were: pre-professional medical, physical rehabilitation, other/allied health professions, clinical/laboratory health care, and nursing/pre-nursing.
Second, the Pre-Health Professions Minor has a current enrollment of 86 students, ranking as the fifth largest minor at Coastal Carolina University. It is likely that a percentage of current and future students in that minor will choose Health Sciences as their major. These minors currently major in Public Health, Exercise Science, Biology, and Chemistry.
Third, the documented demand for the Nursing program (see new Nursing proposal) will likely create demand for this program. The current 1 + 2 + 1 nursing completion program at Coastal Carolina University had over 500 applicants for the Fall 2022 admission cycle for an available 16 seats. In addition, the Director of the current Nursing program receives over 100 inquiries per year from students wanting to transfer to Coastal Carolina University or change their major to nursing or a highly related healthcare area. In addition, the Fall 2022 CCU Needs Assessment Survey indicated that 299 current students would likely or highly likely to enroll in the nursing major, if it were available at Coastal. As many of those students will not gain entry into the nursing licensure program, this program provides an alternative route for students interested in similar careers within the healthcare industry.
Fourth, data from students interested in attending Coastal Carolina University indicate a high degree of interest in programs like the one proposed. Data collected from the 2019 “Discovery Day,” (families visiting the university for potential enrollment) indicated that the second most cited response to the question, “What are your/your student’s general academic areas of interest?” was Health Professions (N=712), behind only Biology and Biological Sciences (N= 796). In addition, responses to the question “Are there other majors you’re interested in that weren’t listed?” showed 4 of the top 10 interests were in health-related majors (Nursing, Medicine, Dentistry, and Health Care/Health Science).
Finally, anecdotal data indicate a degree of interest the proposed program. Three CCU student clubs have recently emerged, formed by students interested in the healthcare fields. These include the “Bench to Bedside,” “D.O.C. (Doctors of Coastal),” and “PHPA (Pre-Health Professions)” student clubs. In addition, current faculty in the College’s highly enrolled majors of Public Health and Exercise Science (combined enrollment of 811 students) report student interest in enrolling in a program like the one proposed, if it were it available. The sentiment is that many students are looking for healthcare related curricular options outside of our existing programs.