General Business (Completion Program), B.S.B.A.

UNDERGRADUATE_NEW Program 2024-2025

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General Catalog Information
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  • For detailed instruction on completing a new program form, click here and view the video on creating new programs.

    Note: Proposals are done by academic year.  If the program is inteded for the 2024/25 catalog, the proposal must be at the Graduate Council queue by March 1, 2024. Final determination of when an approved proposal will be in the catalog is determined by approvals at all levels as needed (Faculty Senate, CHE, SACS).

    This proposal should only be submitted after several initials steps have been completed, as described in the policy on New Program Development and Modification (ACAD-109). Specifically, this request should not be submitted until the Program Planning Summary has been approved by the CCU Board of Trustees and the subsequent Program Proposal has been approved by the dean and provost for submission via this process.

    • If the New Undergraduate Program Proposal includes new courses, all new courses must have already been approved (or be in the process of being approved) through the Academic Affairs Committee.
    • New Undergraduate Certificate Programs must include the full SCCHE Notification of Change form.
    • New Undergraduate Programs that consist of 19 or more credit hours must include the full SCCHE New Program Proposal form.
    • The chair of the department supporting the new program should not approve until the appropriate SCCHE form is completed. Note that the initial Program Planning Summary is not the Final Proposal.  Please contact the Provost’s Office with questions.
  • Are courses in the program existing or new?*
  • If there are new courses, have you submitted the new course proposal?*
    If the new courses have not yet been approved, please stop this proposal and go through New Course Form first.
  • Hierarchy Owner (Department Name)*
  • Program Type (Shared Core field)*
    99% of the time Program will be selected here. Shared Core is only for the programs that have concentrations and share the same foundation. Call x2090 if you have questions regarding this field.
  • Shared Core Code
    Leave this field BLANK unless you selected Shared Core in the previous questions.
  • Title*
    General Business (Completion Program), B.S.B.A.
    General Business (Completion Program), B.S.B.A.

  • Click here for CIP codes

  • CIP (IPED)*
    520101
    520101
  • Program Type*
    Degree Type*

  • Please enter program description as it should show in the catalog (present tense) then provide the curriculum breakdown in the required field. Review current programs in Catalog for correct formating or contact the Provost Office for questions.

    DO NOT add curriculum breakdown in the description below.

  • Description

    The Bachelor of Science in Business Administration (B.S.B.A) in General Business is an online degree completion program that provides a flexible degree option that primarily serves two student groups: (1) AA/AS degree holders who transfer to CCU; and (2) returning learners with earned college credit without degree completion. In addition to completing all required business courses, students in the B.S.B.A. - General Business program self-select the focus of their studies by completing at least 18 credits in business at the 300-400 level. The program offers returning students the flexibility to meet their varied interests, online availability of courses, and the ability to concurrently manage school, work, and family commitments.

    Student Learning Outcomes

    1. Demonstrate competence in the core subjects of business administration: accounting, finance, management, marketing, economics, legal and social business issues, and quantitative analysis.
    2. Demonstrate competence in solving complex problems by identifying and analyzing an issue, gathering, analyzing, and interpreting relevant information, and proposing solutions or evaluating impacts
    3. Effectively express knowledge and ideas through written communication.

    Admissions Requirements

    This online degree completion program seeks to serve two audiences: (1) AA/AS degree holders; and (2) learners with earned college credit without degree completion (e.g., some college, no degree or SC-ND). AA/AS degree holders qualify for a waiver of the university core curriculum. Furthermore, many SC-ND students have completed some (or most) their university core curriculum but are unable to return to in-person classes on our Conway campus. We wish to welcome such students back to the university and to provide them with a clear path to their degrees via an online degree completion program.

    The targeted admission criteria for the online degree completion program are listed below:

    • Minimum 2.0 GPA (on a scale of 4.0)
    • Completion of the CCU Core Curriculum or equivalent; transfer students often satisfy this requirement with an earned Associate of Science (AS), an Associate of Arts (AA), a Bachelor of Science or Bachelor of Arts degree from a regionally accredited college/university – More about Transfer Admission Requirements.
      • NOTE: Applicants who have earned an Associate in Applied Sciences (AAS) degree do NOT qualify for the Core Curriculum waiver.
    • Veterans/Active-Duty Military and Returning Learners are exempt from the requirement of having the Core Curriculum completed prior to enrollment and may apply to the program with 40 credit hours of college-level coursework as long as they meet all other admission requirements.  Returning Learners are defined as being inactive for 4 major semesters where the student has taken no college courses at any institution. 

    Curriculum

    There are 120 credit hours required for this degree.  The path to degree can be broken down into four categories:

    1. The CCU Core Curriculum and Graduation Requirements are approximately 39-46 credits. However, applicants with earned Associate of Arts (AA) and Associate of Science (AS) degrees qualify for a waiver of the Core Curriculum. 
    2. All business students will complete 45-57 credit hours of business foundation and business core courses.
    3. All General Business majors will complete 18 credit hours in business at the 300-400 level with courses selected from the following prefixes: ACCT; CBAD; ECON; FIN; HRTM; MGMT; and MKTG.
    4. All students will complete 0-10 credits hours of free electives to ensure a total of 120 credit hours to qualify for graduation.

     

    This information will display in the catalog.

  • INSTRUCTIONS FOR ENTERING COURSES FOR CURRICULUM

    1. If the course already exists, use the IMPORT COURSE icon. DO NOT use the Add Course if the course(s) is in the draft catalog already.
    2. If the course(s) being added are new, and are not yet in the draft catalog, use the ADD COURSE icon. The prefix and name must be exactly as entered in the proposal.
  • Prospective Curriculum*
  • Planned start date for new program*
    Fall 2024
    Fall 2024
  • Have you attached all required documentation?*
    SCCHE Final Program Proposal; or Planning summary for Minor, Emphasis, Tracks, Concentrations, or Specializations
Justification for Request
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  • What research has led to this request?*

    According to the National Student Clearinghouse, over 39 million Americans have earned college credit but did not complete their degree programs. This figure includes over 487,000 South Carolinians. These adult learners represent 22% of the U.S. population over age eighteen. This group increased in size by approximately 9% between 2019-2022 (likely influenced by the COVID global pandemic). African-American, Latinx, and Native American individuals are overrepresented in the Some College-No Credential (SCNC group). This proposed program is consistent with our 2022–27 Quality Enhancement Plan, Belong@Coastal, a multi-year, campus-wide effort to enhance inclusive student learning and inclusive student engagement at the University through the implementation of specific high-impact learning activities and practices.

  • What impact will this request have on existing academic programs?*

    The introduction of the B.S.B.A. in General Business program allows returning learners and transfer students to self-select courses in any discipline in the Wall College of Business. In addition to completing all required business foundation and business core courses, students will self-select 18 credit hours at the 300-400 level from the following prefixes: CBAD, ACCT, ECON, FIN, HRTM, MGMT, and MKTG.

  • What financial costs are associated with this request?*

    Program cost-effectiveness and return-on-investment are evaluated institutionally using an induced revenue/expense model.  As shown in the Financial Support table, tuition revenues are based on a 15-credit course load for each student projected to enroll in the program.  These revenues represent course revenues derived from all courses taken by the student, including both departmental-fielded courses and cross-department electives. The expenses shown in the Financial Support table represent only direct expenses necessary for delivering program courses and administration. The university uses a 50% gross academic margin assessment to ensure that new undergraduate and certificate programs will provide sufficient revenues to support their expense impact on institutional operations.

    To derive gross academic margin, total induced revenue ($2,116,989 for the period) is calculated minus total direct expenses ($604,434 for the period) divided by total induced revenue ($2,116,989 for the period). [(Revenue-Expenses)/Revenue]

    For a program to be considered cost-effective, the University looks for undergraduate and certificate programs to produce a gross academic margin of 50% or better. This program’s gross academic margin is 71.45% for the period, which indicates that this program has a high likelihood of producing sustainable revenues.

  • If NO change in cost is anticipated, how is this possible?*

    There are no new courses included in this proposal.  Students will self-select courses that are already being delivered and staffed by the academic departments.  Enrollment growth will provide growing revenues to offset any increased costs in instruction.

  • Any additional information?

    The targeted audiences for this program (i.e., Associate degree holders and some college-no degree students) are adult learners who are juggling the demands of work and family. Many have entered career paths that differed from their intended career paths when they started their undergraduate studies. Many are place-bound and cannot attend in-person classes at pre-determined days and times. They need the flexibility of online education and the ability to self-select their field of study to reach their goal of undergraduate degree completion.

    There are approximately 500,000 South Carolinians who have earned college credit but not completed their degree programs. For students who do return to school, over 60% attend a school different than they previously attended. Given an online option, many of these learners can return to school online at Coastal Carolina University to complete their bachelor’s degrees in general business in a program while concurrently managing school, work, and family commitments.

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