The marketing function exists to bring buyers and sellers together in the marketplace to allow each party to realize their desired outcomes. For buyers, this means solutions to their problems. For sellers, this typically means increasing market share, revenue, profitability, and other outcomes. Marketers create items of value (goods, services, ideas, etc.) that are priced, promoted, and distributed in a competitive and dynamic marketplace. Marketers must align marketing strategy with the needs of consumers in the marketplace.
Students completing the marketing major will have competencies in basic marketing knowledge including understanding the consumer decision-making process and its relevant influences, being able to design a research plan to collect information for marketing decision-makers, and developing solutions to marketing problems and opportunities.
The online degree completion program in Marketing provides returning learners with a flexible path to completion of their bachelor’s degree. This program seeks to serve two audiences: (1) AA/AS degree holders; and (2) returning learners with earned college credit without degree completion. Given an online option, many of these learners can return to school online at Coastal Carolina University to complete their bachelor’s degrees in Marketing in a program that offers flexibility to meet their varied interests, online availability of courses, and the ability to concurrently manage school, work, and family commitments.
Student Learning Outcomes
1.1. Identify attractive markets, marketing institutions and international marketing.
Identify attractive markets, marketing institutions and international marketing.
2.1. Consumer Decision-making
Students should be able to describe the consumer decision-making process.
2.2. Consumer decision-making process (psychological, sociological, situational)
Students should be able to describe the relevant influences on the consumer decision-making process (psychological, sociological, situational).
3.1. Research Methodology
Students should be able to develop a research methodology to provide relevant data to Marketing decision-makers.
3.2. Research Design (qualitative vs. quantitative; exploratory, descriptive, causal, etc).
Students should be able to distinguish between different research design options available to marketing researchers (qualitative vs. quantitative; exploratory, descriptive, causal, etc).
3.3. Data for analysis (nominal, ordinal, interval, and ratio).
Students should be able to distinguish between different types of data for analysis (nominal, ordinal, interval, and ratio).
4.1. Identify marketing problems/opportunities.
Students should be able to identify Marketing problems/opportunities.
4.2. Responses to Marketing problems/opportunities
Students should be able to create a plan in response to Marketing problems/opportunities.
Admission Requirements
The targeted admission requirements for the online degree completion program are listed below:
- Minimum 2.0 GPA (on a scale of 4.0)
- Completion of the CCU Core Curriculum or equivalent; transfer students often satisfy this requirement with an earned Associate of Science (AS), an Associate of Arts (AA), a Bachelor of Science or Bachelor of Arts degree from a regionally accredited college/university – More about Transfer Admission Requirements.
- NOTE: Applicants who have earned an Associate in Applied Sciences (AAS) degree do NOT qualify for the Core Curriculum waiver.
- Veterans/Active-Duty Military and Returning Learners are exempt from the requirement of having the Core Curriculum completed prior to enrollment and may apply to the program with 40 credit hours of college-level coursework as long as they meet all other admission requirements. Returning Learners are defined as being inactive for 4 major semesters where the student has taken no college courses at any institution.
Curriculum
There are 120 credit hours required for this degree. The path to degree can be broken down into four categories:
- The CCU Core Curriculum and Graduation Requirements are approximately 39-46 credit hours. However, applicants with earned Associate of Arts (AA) and Associate of Science (AS) degrees qualify for a waiver of the Core Curriculum.
- All business students will complete 45-57 credit hours of business foundation and business core courses.
- All Marketing majors will complete 18 credit hours in Marketing. There are two required courses (CBAD 350; MKTG 351) and four marketing electives chosen by the student.
- All students will complete 0-10 credit hours of free electives to ensure a total of 120 credit hours to qualify for graduation.
Technical Requirements
All courses in this program will be delivered in a distance learning format using the Moodle Learning Management System. This system includes various requirements for communicating and submitting assignments. It is expected that for every three semester hour course, students will spend an average of five to eight hours per week engaged in reading, studying, communicating, and completing assignments and assessments.
Students who enroll in the B.S.B.A. – Marketing degree completion program must have access (at home, at work, or through some other source) to a computer, internet service provider (high speed connection—DSL, cable modem, or LAN), and an approved web browser. Students are expected to meet and or exceed the minimal recommendations for computer specifications. Please click here. Students must also have a basic level of computer skills and knowledge of computer operation. In addition, students should have a working knowledge of word processing, spreadsheet, and Internet web-browsing.
