Public Relations & Strategic Communication, B.A.

UNDERGRADUATE_NEW Program 2024-2025

completed

What can I do next?

View the Proposal

  • View changes to the proposal by clicking the Discussion tab and selecting "Show current with markup" on the User Tracking dropdown.
  • View current comments concerning this proposal by clicking the Discussion tab.
  • View the history of the proposal by clicking the Workflow Status tab.
  • View the signatures the proposal has collected by clicking the Signatures tab.
  • View the files associated with the proposal by clicking the Files tab.
  • Compare the proposal with related proposal by clicking the Proposal Lookup tab.
General Catalog Information
Next

  • For detailed instruction on completing a new program form, click here and view the video on creating new programs.

    Note: Proposals are done by academic year.  If the program is inteded for the 2024/25 catalog, the proposal must be at the Graduate Council queue by March 1, 2024. Final determination of when an approved proposal will be in the catalog is determined by approvals at all levels as needed (Faculty Senate, CHE, SACS).

    This proposal should only be submitted after several initials steps have been completed, as described in the policy on New Program Development and Modification (ACAD-109). Specifically, this request should not be submitted until the Program Planning Summary has been approved by the CCU Board of Trustees and the subsequent Program Proposal has been approved by the dean and provost for submission via this process.

    • If the New Undergraduate Program Proposal includes new courses, all new courses must have already been approved (or be in the process of being approved) through the Academic Affairs Committee.
    • New Undergraduate Certificate Programs must include the full SCCHE Notification of Change form.
    • New Undergraduate Programs that consist of 19 or more credit hours must include the full SCCHE New Program Proposal form.
    • The chair of the department supporting the new program should not approve until the appropriate SCCHE form is completed. Note that the initial Program Planning Summary is not the Final Proposal.  Please contact the Provost’s Office with questions.
  • Are courses in the program existing or new?*
  • If there are new courses, have you submitted the new course proposal?*
    If the new courses have not yet been approved, please stop this proposal and go through New Course Form first.
  • Hierarchy Owner (Department Name)*
  • Program Type (Shared Core field)*
    99% of the time Program will be selected here. Shared Core is only for the programs that have concentrations and share the same foundation. Call x2090 if you have questions regarding this field.
  • Shared Core Code
    Leave this field BLANK unless you selected Shared Core in the previous questions.
  • Title*
    Public Relations & Strategic Communication, B.A.
    Public Relations & Strategic Communication, B.A.

  • Click here for CIP codes

  • CIP (IPED)*
    09.0900
    09.0900
  • Program Type*
    Degree Type*

  • Please enter program description as it should show in the catalog (present tense) then provide the curriculum breakdown in the required field. Review current programs in Catalog for correct formating or contact the Provost Office for questions.

    DO NOT add curriculum breakdown in the description below.

  • Description

    Mission Statement

    The mission of the Department of Communication, Media, & Culture at Coastal Carolina University is to provide opportunities for student success, career flexibility, and life-long learning. All programs of study in the Department unite theory and practice to provide students with the background necessary to pursue careers in business, industry, government, and media industries, or to continue education in graduate programs of study. Because of the range of disciplines offered in the Department, students have a variety of pathways to their professional careers and/or graduate studies. Through their studies in the Department, students gain the ability to integrate critical, cultural, theoretical, and ethical perspectives and apply those perspectives in their professional, personal, and civic lives. Faculty in the Department strongly embrace a teacher/scholar model and place particular emphasis on high quality teaching, engaged learning, discipline-based research, and collaboration with our community.

    Student Learning Outcomes

    Students accomplish a variety of learning outcomes. They are able to:

    1. Understand the processes of human interaction;
    • demonstrate familiarity with and comprehension of communication theories, principles, and concepts.
    • recognize the field of communication as “the study of human interaction” in a variety of contexts.
    • identify communication problems.
    1. Engage in the study of human interaction;
    • evaluate communication processes and messages for their effectiveness, strengths, and weaknesses.
    • think critically about human interaction and how professional and popular use of communication and media affect society.
    • analyze principles of communication, identifying underlying values and assumptions.
    1. Demonstrate effective communication practices;
    • apply principles and best practices to engage audiences and solve communication problems.
    • research, create, and deliver effective, strategic, and ethical messages or stories appropriate for communication professions.
    • demonstrate competence in one or more areas: communication studies, health communication, interactive journalism, public relations/strategic communication, sports communication.

    Note:

    Upper-level courses often require prerequisites that must be met before enrolling. Depending on the student’s major, many prerequisites may be taken as core curriculum courses.

    Students must earn a grade of ‘C’ or better in each of the courses used to satisfy the major requirements. Final responsibility for satisfying degree requirements, as outlined in the University Catalog, rests with the student.

    Students select a minor in consultation with their advisors. They choose from any minors listed in the Coastal Carolina University Catalog, including, but not limited to: Communication, Film and Production Studies, Graphic Design Minor (For Non-Art Studio Majors), Health Communication, Journalism, Marketing, New Media and Digital Culture, Social Media, Sport Studies, or Web Application Development.

    No more than six credits can be counted for Major Courses, Major Requirements, and Minor requirements.

    This information will display in the catalog.

  • INSTRUCTIONS FOR ENTERING COURSES FOR CURRICULUM

    1. If the course already exists, use the IMPORT COURSE icon. DO NOT use the Add Course if the course(s) is in the draft catalog already.
    2. If the course(s) being added are new, and are not yet in the draft catalog, use the ADD COURSE icon. The prefix and name must be exactly as entered in the proposal.
  • Prospective Curriculum*
  • Planned start date for new program*
    Fall 2024
    Fall 2024
  • Have you attached all required documentation?*
    SCCHE Final Program Proposal; or Planning summary for Minor, Emphasis, Tracks, Concentrations, or Specializations
Justification for Request
Next
  • What research has led to this request?*

    After three years of researching and redsesigning the curriculum for five concentrations in the Communication major to match up-to-date pedagogical thoughts and practices, Department faculty determined (a) there were enough students in two of the concentrations (Interactive Journalism, Public Relations/Integrated Communication) and (b) there was enough interest and benefit for those students for the two concentrations to become their own majors.

  • What impact will this request have on existing academic programs?*

    None. This creates a major out of the existing Communication concentration of Public Relations/Integrated Communication and uses only COMM and PRSC courses housed within the Department.

  • What financial costs are associated with this request?*

    None.

  • If NO change in cost is anticipated, how is this possible?*

    All but two courses already exist in Catalog and Department faculty members regularly or will teach all of the courses in-load.

  • Any additional information?

  • User Tracking

    Help: Show Original: This option displays the proposal as it appeared at launch. No markup will be visible on the form. There will be no differentiation between fields that contain imported content and content that was created or selected by the originator by hand.

    Help: Show Current: This option displays the proposal as it appears currently. No markup will be visible on the form. There will be no differentiation between fields that contain imported content and content that was created or selected by the originator by hand.

    Help: Show Current with Markup: This option displays the proposal with all of its current content marked to show different editors. Text fields that include imported content are indicated by a blue highlight, and may also include additional changes within, indicated by each editor’s unique color. Fields containing selects, checkboxes, radio buttons, or widgets (such as the curriculum) provide an activity log above the field, indicating each editor’s selection and unique color.

    Comments

    You have not saved your changes to all the assessment fields you edited. You have the following options:

    • Click "Save All Changes" now to save every change you made
    • Click "Abandon Changes" to destroy all unsaved changes
    • Click "Cancel" to continue working on assessments and save each field individually

    What would you like to do?

      You must be logged in, in order to approve.

      Please upload the form that you just printed and signed.

      This will be used as your signature to sign this proposal upon approval.


      Listed below are the symbols and colors utilized in Curriculum:

      • = has not made a decision
      • = approved
      • = rejected
      • = held
      • = suspended
      • = cancelled
      • = multiple decisions
      • = task
      • = mine
      • = stuck
      • = urgent, out of date import source
      x

      #{title}

      #{text}

      x
      warning

      #{title}

      #{text}

      x
      warning

      #{title}

      #{text}