Communication & Media, B.A.

UNDERGRADUATE_Program CHANGE 2024-2025

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General Catalog Information
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  • ACALOG Program OID*
    5560
    5560
    DO NOT CHANGE THIS FIELD!
    ACALOG Program Status*
    This field should NOT change unless reactivating a program. If you need to delete a program from the catalog, please use the Undergraduate Program Removal form.

  • For detailed instruction on completing a program change form, click here and view the video on program changes.

    Note: Proposals are done by academic year.  If the program is inteded for the 2024/25 catalog, the proposal must be at the Academic Affairs queue by March 1, 2024. Final determination of when an approved proposal will be in the catalog is determined by approvals at all levels as needed (Faculty Senate, CHE, SACS).

    • Complete all sections that apply to this request.
    • If this request involves new undergraduate courses,a new course form must have been completed and the course approved, or in the process of being approved, before moving forward with program change. If the course has not made it to Academic Affairs by the time the program does, the program cannot move forward.
    • If this request involves changes to existing undergraduate courses,a course change form must have been completed as well.
    • Some program modifications that lead to new teacher certification programs, including add-ons or endorsements, as well as programs that change more than 50% of their course offerings or that require a change in the Classification of Instructional Program (CIP), may need additional SCCHE New Program paperwork. Contact the Office of the Provost for questions regarding this if needed. 
  • Hierarchy Owner (Department Name)*
  • Program Type (Shared Core field)*
    System required filed. Please select "Program"
  • Shared Core Code
  • Program Name (Title)*
    Communication & Media, B.A.
    Communication & Media, B.A.
  • Program Type*
    Degree Type*
  • Can this program be fully completed online?*
  • Type of change*
  • If other, please explain below.

  • The Description and Curriculum fields pull from what is currently in the catalog. Make edits as needed. 

    The program description is what is displayed in the catalog.  Review current programs in Catalog for correct formatting or contact the Provost Office for questions.

    DO NOT add curriculum breakdown in the description below.

  • Description

    Mission Statement

    The mission of the Department of Communication, Media, & Culture at Coastal Carolina University is to provide opportunities for student success, career flexibility, and life-long learning. All programs of study in the Department unite theory and practice to provide students with the background necessary to pursue careers in business, industry, government, and media industries, or to continue education in graduate programs of study. Because of the range of disciplines offered in the Department, students have a variety of pathways to their professional careers and/or graduate studies. Through their studies in the Department, students gain the ability to integrate critical, cultural, theoretical, and ethical perspectives and apply those perspectives in their professional, personal, and civic lives. Faculty in the Department strongly embrace a teacher/scholar model and place particular emphasis on high quality teaching, engaged learning, discipline-based research, and collaboration with our community.

    Student Learning Outcomes

    Students accomplish a variety of learning outcomes. They are able to:

    1. Understand the processes of human interaction;
    • demonstrate familiarity with and comprehension of communication theories, principles, and concepts.
    • recognize the field of communication as “the study of human interaction” in a variety of contexts.
    • identify communication problems.
    1. Engage in the study of human interaction;
    • evaluate communication processes and messages for their effectiveness, strengths, and weaknesses.
    • think critically about human interaction and how professional and popular use of communication and media affect society.
    • analyze principles of communication, identifying underlying values and assumptions.
    1. Demonstrate effective communication practices;
    • apply principles and best practices to engage audiences and solve communication problems.
    • research, create, and deliver effective, strategic, and ethical messages or stories appropriate for communication professions.
    • demonstrate competence in one or more areas: communication studies, health communication, interactive journalism, public relations/strategic communication, sports communication.

    Note:

    Upper-level courses often require prerequisites that must be met before enrolling. Depending on the student’s major, many prerequisites may be taken as core curriculum courses.

    Students must earn a grade of ‘C’ or better in each of the courses used to satisfy the major requirements. Final responsibility for satisfying degree requirements, as outlined in the University Catalog, rests with the student.

    Students select a minor in consultation with their advisors. They choose from any minors listed in the Coastal Carolina University Catalog, including but not limited to: health communication, journalism, film and production studies, graphic design minor (for non-art studio majors), languages and intercultural studies, medical humanities, photography, public health, social justice, Spanish for health professions, sport studies, or women’s and gender studies. Communication and media majors may not minor in communication or health communication and no more than six credits can be counted for major courses, major requirements, and minor requirements. 

    No more than six credits can be counted for major courses, major requirements, and minor requirements.

    The program description is the information displayed in the catalog.

  • INSTRUCTIONS FOR ENTERING/REMOVING COURSES FOR CURRICULUM

    1. To remove  course(s) from the curriculum, you need to follow the following steps:

    • Remove course(s) from the View Curriculum Schema tab.

    • Remove course(s) from the View Curriculum Courses tab.

    1. If adding a course(s) and it already exists, use the IMPORT COURSE icon. DO NOT use the Add Course if the course(s) is in the draft catalog already.

    2. If the course(s) being added are new, and are not yet in the draft catalog, use the ADD COURSE icon. The prefix and name must be exactly as entered in the proposal.

  • Curriculum*
Justification for Request
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  • What research has led to this request?*

    After three years of researching and redsesigning the curriculum for five concentrations in the Communication major to match up-to-date pedagogical thoughts and practices, Department faculty determined (a) there were enough students in two of the concentrations (Interactive Journalism, Public Relations/Integrated Communication) and (b) there was enough interest and benefit for those students for the two concentrations to become their own majors. This proposal is to remove those two concentrations (which have become or are proposed to become their own majors) and to change the remaining concentrations to just suggested areas of focus instead of required areas of focus.

  • What impact will this request have on existing academic programs?*

    This major includes up to 6 credits of courses from other Departments (BSHA, HIST, NUR, PHIL, PUBH, RSM, SOC). These potential courses were chosen with the other Departments (in the case of Health Sciences courses), the other Departments were contacted ahead of this proposal (in the case of Recreation and Sport Management), or only a small number of courses were chosen because of their related topics (e.g., HIST, PHIL, SOC). Our Department does not expect any of these other programs to prioritize or hold seats for Communication and Media majors.

  • What financial costs are associated with this request?*

    None.

  • If NO change in cost is anticipated, how is this possible?*

    All courses in this proposed program already exist and Department-specific courses will continue to be taught in-load by existing faculty.

  • User Tracking

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